Can You Make a Living on Twitch?
Making a career out of gaming: that’s the dream, right? But is it even possible to make money on Twitch?
If you’re willing to put in the work, you can make a living from Twitch, even if you don’t have a million followers.
But don’t quit your day job just yet! It takes some time to get to the point where you can support yourself with Twitch. If you’re just starting out, read up on how to get started on Twitch and how to get more viewers on your channel.
If you’ve grown a solid following and are ready to monetize your channel, or if you want to plan ahead, here are the most common ways people make a living on Twitch.
How to Make Money on Twitch
It’s important to know that to make a living on Twitch, you can’t rely on just one stream of income. Use several (or all!) of these money making methods to ensure you diversify. People like to support the creators they like. Giving them various ways to do so is a good idea!
1. Add a Tips Option to Your Channel
Every Twitch streamer has the option to add a “donate” button to their channel, and it’s the most straighforward way that people make money from Twitch. If you have a solid following, they may want to tip you a few bucks for the entertainment!
Even if you don’t have a loyal following yet, you can put the button on your channel! It’s free to add and no one can donate if the button isn’t there. The easiest way to set this up is to use a service like StreamLabs Donate.
Most streamers get a small portion of their income from the donation button. It’s a great, simple starting point for making money on Twitch.
2. Become a Twitch Affiliate
Once you’ve reached Affiliate status on Twitch, you get access to the most powerful form of monetization: the subscribe button.
To reach Twitch affiliate, you’ll need:
- At least 500 total minutes broadcast in the last 30 days
- At least 7 unique broadcast days in the last 30 days
- An average of 3 concurrent viewers or more over the last 30 days
- At least 50 Followers
Affiliates get 50% of the revenue from each subscription, which can quickly become a steady stream of income. If one of your followers chooses the $4.99 subscription, you get around $2.50 from that subscriber. 500 subscribers at the $4.99 level puts you at $1250 per month, just from subscribers.
Being a Twitch Affiliate also allows you to stand out when applying for sponsorships down the road!
3. Become a Twitch Partner
After you become a Twitch Affiliate, the next goal is Partnership. To become a Twitch Partner you need:
- to Stream for 25 hours
- to Stream on 12 different days
- an Average of 75 viewers
Partners get a slightly higher cut from subscriptions than Affiliates, and top Partners can even negotiate even higher cuts.
Being a Twitch Partner also allows you to earn ad revenue! Twitch keeps a lid on exactly how much they pay out for ads, but some streamers can make well over $1000 per month from ads alone (without the extra ads you can put on your stream).
4. Get Sponsors
Once you’ve built a great channel with a loyal following, you can look for sponsorships, which can pay out in the form of swag, gear, or cold hard cash in exchange for promoting your sponsor’s business on your stream. You can take the initiative and reach out to companies you like to see if they’re interested in advertising via sponsorships, or use a service like Bottlespark to help connect you to brands that are actively looking to sponsor streamers. This is one of the most lucrative ways to make money on Twitch, but takes some effort to coordinate.
5. Sell Merch
A lot of popular Twitch streamers and YouTubers make a decent chunk of change selling their own merch. If you have a cool logo, emote, or catchphrase, put it on some tees, mugs, or stickers and let your followers and subscribers know it’s for sale! You can keep costs (and inventory) low by using a print-on-demand service.